Nick Bush fills up with hospitality, but wants more Having grown up in a hotel and then a restaurant I am, more than most people I suspect, obsessed with the hospitality industry. But a recent experience made me realise that hospitality businesses rarely offer hospitality that feels genuine – like a good evening spent having … Continue reading How often do you offer genuine hospitality?
Customer loyalty may be overrated, but achieving it is still a challenge Residents of my little pocket of south London are lucky to have a wide choice of coffee outlets to sit and socialise or work in. When I’m working at home and need a change of scene, I often take myself off to one … Continue reading To keep your fickle customers, focus on repeatable great experiences
Picture the scene. An 85-year-old woman walks into a pub on the outskirts of Chippenham, Wiltshire to check on a lunch booking she’d made to celebrate her husband’s 92nd birthday. His hearing isn’t so good these days and, knowing the pub can be noisy when busy, she asked if the party of seven could be … Continue reading It’s no joke: discourtesy hurts your business
In the first part of this two-part article I dealt with some examples of keeping the customer informed and managing their expectations. There’s a common theme emerging in both those and the following examples of basic customer service – and my experiences over the post-Christmas period emphasised this: Communication is everything Here’s the remaining four … Continue reading Customer service basics can make all the difference (part 2)
I’m writing this towards the end of the fortnight where my area of SW London experiences a quantum leap in busy-ness as the streets are thronged with people heading for the Wimbledon tournament at the All-England Lawn Tennis Club. As I write, the UK has reverted to its default state of no title contenders despite … Continue reading The UK’s Wimbledon winner
It seems only right that since my last piece was on the on the importance of saying goodbye, I should deal with the even more important area of a good welcome. Feeling like you are a valued customer from the moment you enter anyone’s premises – and that includes online premises – taps into a … Continue reading Hello and welcome
In a week in which my customer experiences revolve around eating, I give some feedback, find out how much my advice is worth, eat far too much pizza and receive more communication from the mysterious Amy Ingram... Expectation Gap Through a combination of laziness and the fact that I get a regular stream of email … Continue reading My week in CX #9
I like the occasional beer, and I like brands that position themselves as something a bit different, so it was disappointing to read of the contortions that self-styled punk brewers Brewdog went through when their solicitors asked Birmingham pub The Wolf to change its original name - The Lone Wolf - as it conflicted with … Continue reading Dog days: when brands bite
It's been a good week for my own experiences as a customer covering everything from pubs to running, although not at the same time. Let's start with the running... Runner's needs met? Lately I've been dogged by a pain in my heel, most noticeable when running and I think I can attribute it to some … Continue reading My week in CX #2
It's an occupational hazard of this line of work that I feel obliged to fill in online feedback forms whenever the opportunity is presented. Recently I've been invited to do so by two outlets operated by Tragus Group - whose website proclaims they are one of the UK's largest casual dining groups and their brands include high … Continue reading Service Smackdown 6: Casual dining, casual service?