Wow! 1) Getting the basics right

This week’s mini-series deals with the idea of the Wow! experience – literally an experience that makes you go ‘Wow! That was great!’ Later in the week we’ll look at the Wow! Awards which contain the most comprehensive examples, in the UK at least. First,  I wanted to share my own recent Wow! that shows that sometimes it’s the little things – the basics, you might say – that make a customer experience superior. Continue reading “Wow! 1) Getting the basics right”