The role of social media as a machine for allowing groups of people to be in a state of perpetual outrage is a trend which shows no signs of abating. Love it or loathe it, what should you do about it? Is responding to organised online campaigning a reasonable reaction to the Voice of the Customer or are you just caving into cyber-bullying?
I went on holiday to the Edinburgh Fringe Festival with the expectation that my take-aways would be mainly fish suppers (the jokes don’t get any better believe me) but there were a few business-related things that struck me about it that I thought I would share. The whole thing was a fun break – and this trilogy of blogs is intended in much the same spirit.
I’ll cover comedy, circus skills and, inevitably, interpretive dance soon but to get started…
My social media credibility – recently boosted by having a tweet ‘favorited’ by a jazz pianist admired by my 16 year old – has taken a bit of a dive as I was unaware of Waitrose’s recent Twitter campaign – #WaitroseReasons – asking people to complete the sentence “I shop at Waitrose because….”. Initial reaction in the press and on Twitter suggested that this was serious hashtag fail. I personally think it’s a brilliant piece of marketing.