Business lessons from the Edinburgh Fringe: 1) Marketing

Horse playing the accordion - and why not?I went on holiday to the Edinburgh Fringe Festival with the expectation that  my take-aways would be mainly fish suppers (the jokes don’t get any better believe me) but there were a few business-related things that struck me about it that I thought I would share. The whole thing was a fun break – and this trilogy of blogs is intended in much the same spirit.

I’ll cover comedy, circus skills and, inevitably, interpretive dance soon but to get started…

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Waitrose hashtag fail: too clever by half?

My social media credibility – recently boosted by having a tweet ‘favorited’ by a jazz pianist admired by my 16 year old – has taken a bit of a dive as I was unaware of Waitrose’s recent Twitter campaign – #WaitroseReasons – asking people to complete the sentence “I shop at Waitrose because….”. Initial reaction in the press and on Twitter suggested that this was serious hashtag fail. I personally think it’s a brilliant piece of marketing.

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