One retailer’s principled stand shows an intrinsic understanding of customer outcomes Aren’t orang-utans cute? Would you like one in your home? Well, now you can if you shop at Iceland, who, on the back of their recent thwarted TV campaign are offering cuddly monkeys for a mere £5 with the profits going to an animal … Continue reading Making purpose part of customer experience
The recent furore over Dove's Facebook ad - where a black woman 'changes' to a white, then Asian one as she removes her t-shirt - appears to be a result of a thoroughly misinformed piece of decision-making. Dove's subsequent 'apology', claiming that they had 'missed the mark' struck many as less then wholehearted, apparently compounding … Continue reading Bad boys? Dove and the problem with reputation
I like the occasional beer, and I like brands that position themselves as something a bit different, so it was disappointing to read of the contortions that self-styled punk brewers Brewdog went through when their solicitors asked Birmingham pub The Wolf to change its original name - The Lone Wolf - as it conflicted with … Continue reading Dog days: when brands bite
I saw the film adaptation of Cormac McCarthy's The Road at the weekend. It's a marvellous film and as an adaptation it's difficult to fault, but one aspect struck me as, well, intriguing.In the book McCarthy heightens the reader's sense of dislocation by creating a world which is recognisably our own but from which most … Continue reading The Road – to superior service?
As someone whose walls are decorated with a fair amount of typography and calligraphy (an abiding interest from my wife's days as an art student) I was interested to see the furore generated by IKEA's decision to change its catalogue font from Futura to the more screen-friendly Verdana. Is this just an issue for font-geeks … Continue reading Of fonts, film and (rugby) football