Customer service basics can make all the difference (part 1)

In focusing on customer experience, CX professionals can be guilty of forgetting that very often it's the basics of customer service that can make the difference between customer loyalty and customer loathing. Some recent personal experiences as diverse as passport renewal, bed buying, a birthday celebration and a free cup of coffee have reminded me … Continue reading Customer service basics can make all the difference (part 1)

Ryanair has a customer-centric approach, but it’s not what you think

I recently co-wrote a report on customer-centric strategy for NextTen – more on that later – that included Ryanair as a (positive) case study. The recent problems with pilot scheduling might cause me to make a hasty edit – but I think not: Ryanair is thoroughly customer-focused, but their low-cost approach illustrates the challenges of maintaining … Continue reading Ryanair has a customer-centric approach, but it’s not what you think

My week in CX #9

In  a week in which my customer experiences revolve around eating, I give some feedback, find out how much my advice is worth, eat far too much pizza and receive more communication from the mysterious Amy Ingram... Expectation Gap Through a combination of laziness and the fact that I get a regular stream of email … Continue reading My week in CX #9

My week in CX #3

Some of last week's less positive stories look like they could turn into long-running sagas, but there's still some good ones amongst the purveyors of low-level annoyance - including a cautionary tale from the school of rock on how I let my own 'customers' down... Man in the mirror Having finally had quotes from a couple … Continue reading My week in CX #3

Mobile Mayhem again – Service Smackdown 2 (the re-match)

After awarding the T-Mobile:BT bout to T-Mobile recently it seems only fair to reconsider their service superiority after reading this horror story from previously-satisfied customer and sometime blogger with The Independent Nat Guest. A great example of how to write complaints and a really superb example of how not to act as a service provider when you mess up.