Mattress-buying – a multi-hundred-million-dollar industry and a hotbed for dirty deals, snake oil, law suits and intrigue

Who can you trust these days? In an era of ‘fake news’ and everyone’s opinions masquerading as facts, it’s a relevant question. I just read a great Fast Company article on the dodgy world of mattress-recommendation sites and it made me think that trust should be a key differentiator for all kinds of enterprises, whether … Continue reading Mattress-buying – a multi-hundred-million-dollar industry and a hotbed for dirty deals, snake oil, law suits and intrigue