Most organisations suffer from a wariness of creativity stemming from the myths that I outlined last week. As a consequence, organisations typically don't set out in an intentional and systematic way to build and maintain their creativity - and this is a wasted opportunity. This fear of creativity stems from the myth that it's only creative … Continue reading Business innovation 3) Innovation and creativity – part 2: practicalities
You can't have innovation in your organisation without building and fostering creativity. Unfortunately too many people think creativity is something that is rationed or should be carefully deployed. This thinking is un-helpful to say the least and stems from a number of myths about creativity. 1) Only 'creative people' are creative 'Creative people' brings to … Continue reading Business Innovation 2) Innovation and creativity – part 1: myths
Asking your customers for suggestions seems like a great way to improve your services or products. Two recent items I came across suggest it's not something you should do without clearly thinking through what you are trying to achieve. Report 103 is an excellent newsletter from Jeffrey Baumgartner on applied creativity and ideas in business … Continue reading Improve service: get ideas from anywhere?