Improve service: get ideas from anywhere?

Plenty of ideas in this crowd?

Asking your customers for suggestions seems like a great way to improve your services or products. Two recent items I came across suggest it’s not something you should do without clearly thinking through what you are trying to achieve.

Report 103 is an excellent newsletter from Jeffrey Baumgartner on applied creativity and ideas in business and this week’s edition follows on nicely from my previous post about feedback. If you buy the idea that customer feedback is a rich source of service improvement ideas then proactively soliciting ideas from your customers (and non-customers) seems like an even better idea.

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