It’s Valentine’s Day, which we all know is the annual effort by the chocolate industry to fill in the gap between Christmas and Easter over-indulgence by buying over-priced confectionery involving heart shapes and red wrapping. Or it’s the flower industry getting a lift before Mothers’ Day. Or it’s the card industry still trying to be relevant in the era of e-cards and… well, you get the drift: it’s a feast day for cynics. Or is it? For the customer experience-obsessive it’s a day of wonder –