Recycle, reuse, remix, repeat – be daringly (un-)original

Albert Einstein is credited – perhaps inaccurately – with the saying ‘The definition of insanity is doing the same thing over and over again, but expecting different results’ and this received wisdom inhibits us, I think, from trying something the same, albeit with a different twist.

When I set up this site I was initially unsure whether Continue reading “Recycle, reuse, remix, repeat – be daringly (un-)original”

Business lessons from the Edinburgh Fringe: 1) Marketing

Horse playing the accordion - and why not?I went on holiday to the Edinburgh Fringe Festival with the expectation that  my take-aways would be mainly fish suppers (the jokes don’t get any better believe me) but there were a few business-related things that struck me about it that I thought I would share. The whole thing was a fun break – and this trilogy of blogs is intended in much the same spirit.

I’ll cover comedy, circus skills and, inevitably, interpretive dance soon but to get started…

Continue reading “Business lessons from the Edinburgh Fringe: 1) Marketing”