Do you want friction with that? The limits of ‘frictionless’ experience

Following my earlier post on my experience with BT replacing my WiFi router (all gone well, the new router appears to be an improvement) I came across an interesting article from InnovationBubble on whether a frictionless service means a meaningless service and a less valuable relationship as a result.

To avoid wasting money investing in a frictionless service it’s worth understanding what it is your customers want – or more precisely, what outcome they are trying to achieve.

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Five objections to The One Rule

In last month’s post I identified The One Rule for strategy in a customer-driven organisation.

Everything relates to delighting customers

The use of the word delighting is important: it means achieving the customer’s desired outcomes.

The word everything is important as well as it’s likely to be the source of a number of questions or objections that might be arising. Let me deal with the ones that I can think of… Continue reading “Five objections to The One Rule”

Five key questions to check if you have OCXD

The drugs won’t work

They say you should never start with an apology – but let’s break that rule: apologies in advance to anyone reading this who does actually suffer from obsessive compulsive disorder (OCD). This post is not intended to trivialise a serious mental health condition but Obsessive Customer Experience Disorder (OCXD) seems like a good way of characterising Continue reading “Five key questions to check if you have OCXD”

Recycle, reuse, remix, repeat – be daringly (un-)original

Albert Einstein is credited – perhaps inaccurately – with the saying ‘The definition of insanity is doing the same thing over and over again, but expecting different results’ and this received wisdom inhibits us, I think, from trying something the same, albeit with a different twist.

When I set up this site I was initially unsure whether Continue reading “Recycle, reuse, remix, repeat – be daringly (un-)original”

Valentine’s Day – not just for cynics

It’s Valentine’s Day, which we all know is the annual effort by the chocolate industry to fill in the gap between Christmas and Easter over-indulgence by buying over-priced confectionery involving heart shapes and red wrapping. Or it’s the flower industry getting a lift before Mothers’ Day. Or it’s the card industry still trying to be relevant in the era of e-cards and… well, you get the drift: it’s a feast day for cynics. Or is it? For the customer experience-obsessive it’s a day of wonder –  Continue reading “Valentine’s Day – not just for cynics”

Frank Zappa, innovation and ridicule

FZ as we knew him

YouTube is a wonderful thing if you like to be distracted by random stuff from people that you like. Whilst rehearsing a choir part from a YouTube track by my local community choir the other night the  suggested videos list threw up a thoroughly cringeworthy appearance by Frank Zappa on the Steve Allen Show on 4 March 1963. Cringeworthy it may be but it illustrates the way genuine innovators can often come up against ridicule when their ideas first appear.

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Don’t get SMART, get DUMB too

SMART objective in sight
The author with a SMART objective in sight

It’s still, just about, the beginning of 2017 and definitely time – if you haven’t already done so – to set some objectives for the year. Set them already? Done your tax return? All set for February’s challenges? Good for you – this post might not be for you, however if you still have a nagging sense of self-doubt after all that efficiency, read on…

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Business lessons from the Edinburgh Fringe: 3) Just add circus skills

If you have been following this series closely you’ll be equipped to build great relationships with your customers and be able to motivate your co-workers with a few killer one-liners and some well thought-out communications. There’s just one thing that needs to be added to spice up the workplace: circus skills. Yes, this is my big take-away from the Fringe: the business world would benefit enormously from regular injections of acrobatics, tightrope-walking and attempts at the seemingly-impossible.

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