I’ve just had a great service experience with BT and now that more than 10 years have passed since I was responsible for their customer service strategy, I’m not blowing my own trumpet to praise them. It made me realise that when you get a great service it’s sometimes unremarkable. In this case, having a better understanding of customer outcomes could have moved it from great to outstanding.
Have we got our approach to CX wrong? I’ve got a concern that CX practitioners get marginalised when what they do is massively important for the businesses in which they work. Quantum physics can help here too…
In which this runner’s customer journey comes to a standstill, a national institution gets quite matey and an orchestra prompts new thoughts about customer experience. Continue reading “My week in CX #6”
I was struck a few years back when I read Herb Kelleher’s excellent account of the growth of SouthWest Airlines that he held the view that customers come second whilst employees come first. Aha! I thought, contrarian thinking from the head of a company renowned for delivering a great customer experience, that’s great! And since I have come across similar statements from Richard Branson and many others I have tended to repeat this as a piece of received wisdom. Time then to unpack the issue and ask: in a company that wants to provide a great customer experience do customers come first or second?
What does Gothic fiction have to do with customer experience? Not something I’ve thought about until recently but the parallels are interesting.
When I’m working from home I like to have BBC Radio 3’s Essential Classics and on Tuesday’s broadcast studio guest Sarah Perry, author of much-lauded novel The Essex Serpent Continue reading “Experience Design: Almost Gothic?”
They say you should never start with an apology – but let’s break that rule: apologies in advance to anyone reading this who does actually suffer from obsessive compulsive disorder (OCD). This post is not intended to trivialise a serious mental health condition but Obsessive Customer Experience Disorder (OCXD) seems like a good way of characterising Continue reading “Five key questions to check if you have OCXD”
If you have been following this series closely you’ll be equipped to build great relationships with your customers and be able to motivate your co-workers with a few killer one-liners and some well thought-out communications. There’s just one thing that needs to be added to spice up the workplace: circus skills. Yes, this is my big take-away from the Fringe: the business world would benefit enormously from regular injections of acrobatics, tightrope-walking and attempts at the seemingly-impossible.
I’m going to tell you a story… no, I’m going to start with a confession – I don’t go to that many comedy shows so what I’m going to say is based almost entirely on the few shows I saw at the Fringe. But, as we consultants say, two data points make a trend and anything more than that is cast-iron proof. Oh, and I’m also going to attempt some humour… what’s that? People heading for the door? And I’ve only just started…
A colleague once passed on the received wisdom that when a business starts to use sporting metaphors it’s a sure sign that it’s in trouble. Be that as it may, this post offers some lessons from the London 2012 Olympics for delivering superior service and a terrific customer experience. This means changing the rules for the Service Smackdown – which, since I made them up and they are basically unfair, I’m at liberty to do – as I’m not able to compare London 2012 with anything even vaguely similar – the scale and uniqueness of the undertaking makes that impossible. Consider this to be more of an exhibition bout then since, on the basis of my direct experiences so far it’s at least podiumed* on customer service.
In my attempts at bringing humour into my work, I – and I think I’m probably not the only one – have occasionally used the phrase ‘through the medium of interpretive dance’ as a shorthand for ‘out-there, wacky stuff in the business place’. Despite my love of aforesaid wackiness I’ve never actually been to a meeting or workshop where any form of dance was featured – until last night when I attended the excellent Knowledge Cafe run by Alida Acosta and accompanying tango dancers.