Bad boys? Dove and the problem with reputation

The recent furore over Dove’s Facebook ad – where a black woman ‘changes’ to a white, then Asian one as she removes her t-shirt – appears to be a result of a thoroughly misinformed piece of decision-making.

Dove’s subsequent ‘apology’, claiming that they had ‘missed the mark’ struck many as less then wholehearted, apparently compounding the initial error.

However, as commentator Richard J Hillgrove suggests in Drum, this could just be part of a cynical strategy Continue reading “Bad boys? Dove and the problem with reputation”