I was in a meeting with one of my clients recently where we were reviewing a document that dealt with how to get the voice of the customer more embedded into their project methodology. Following a battle with Microsoft Word’s spell-checker the document referred to a project mythology. Laughs all round but this got me thinking: methodologies are all well and good but it’s an organisation’s mythology that can make all the difference between successful innovation and unsuccessful stagnation.
Another day of commuting, another day of misery on the District Line… however this blog is about celebrating superior service whenever it occurs and whilst my overall customer experience on the homeward journey tonight was less-than-superior due to a “customer incident” Continue reading “London Underground: tube theatre”
The New Year is typically the time when we resolve to give something up (looking at the date of the last post I wondered if I had temporarily given up blogging!) but for some businesses it’s time to think about making customers form a habit – with you.
Most organisations suffer from a wariness of creativity stemming from the myths that I outlined last week. As a consequence, organisations typically don’t set out in an intentional and systematic way to build and maintain their creativity – and this is a wasted opportunity.
The UK launch of the Apple iPhone last Friday seems a good time to launch a series on innovation. Each week I will post on the topic of business innovation and, specifically, how it relates to the delivery of superior customer service.
Superior customer service is largely about knowing what the basic elements of good service are – and delivering them consistently and well. A couple of examples from last week’s family holiday in Yorkshire illustrate how making people feel welcome sets the right tone for a good customer experience.
Making a positive choice to deliver a Wow! service is a different strategy from avoiding an “Oww!” service. Unfortunately many organisations implicitly choose the latter by failing to positively choose the former.