What’s your motivation?
- Worry that your customers don’t feel as passionately about your business as you do?
- Envy companies whose customers appear to do their marketing for them?
- Feel your staff could be more committed to delivering excellent customer service day in, day out?
If the answer to any of the above questions is yes then…
Something needs to change
All organisations face some sort of change on a continuous basis and put in place projects and initiatives to manage it. Customer-centric or what I often call customer-motivated change ensures that, from strategy through to execution, a continuous focus is maintained on delivering superior experiences for customers, with benefits of growth and cost saving arising as a consequence.
These components are explored on this site and the blog comments on organisations’ attempts at delivering a superior service.