Listening to dissenting voices could be your organisation’s D-Day

Sometimes it pays to listen to the minority view The recent D-Day commemorations have reminded me that last year I saw a great play about weather forecasting… don’t stop reading there because it was weather forecasting that made D-Day successful and that, in turn, made me realise how important minority views can be. Under pressure … Continue reading Listening to dissenting voices could be your organisation’s D-Day

Is poor service letting down your social media strategy?

According to a recent survey it is – but fixing it requires commitment across the whole organisation Whatever you may think about Facebook, Instagram or Twitter, their ethics or market capitalisation, social media companies are not about to disappear as a channel through which brands can connect with the current or future customers. But success … Continue reading Is poor service letting down your social media strategy?