Do you want friction with that? The limits of ‘frictionless’ experience

Following my earlier post on my experience with BT replacing my WiFi router (all gone well, the new router appears to be an improvement) I came across an interesting article from InnovationBubble on whether a frictionless service means a meaningless service and a less valuable relationship as a result. To avoid wasting money investing in … Continue reading Do you want friction with that? The limits of ‘frictionless’ experience