Business innovation 5) What’s your innovation mythology?

I was in a meeting with one of my clients recently where we were reviewing a document that dealt with how to get the voice of the customer more embedded into their project methodology. Following a battle with Microsoft Word’s spell-checker the document referred to a project mythology. Laughs all round but this got me thinking: methodologies are all well and good but it’s an organisation’s mythology that can make all the difference between successful innovation and unsuccessful stagnation.

Why so? Well, let’s look at myths and what they mean. Continue reading “Business innovation 5) What’s your innovation mythology?”